Benchmarking and Data Management for Associations: Measuring and Illustrating an Association’s Impact

Benchmarking and Data Management for Associations: Measuring and Illustrating an Association’s Impact

Event Information

Date(s):

May 23, 2024 - May 23, 2024

Time:

2:00 PM - 3:00 PM

Location:

CAE Credits:

1

Levels:

Strategic

Member Price:

$40.00

NonMember Price:

$50.00

Description

CAE Credits: Credits can only be earned through live attendance of each seminar. Watching recorded seminars will not count toward CAE credit.

In the final seminar of this series, benchmarking will be examined from a zoomed out lens, to encourage big picture thinking about the process of actually using data instead of just collecting it. This concluding session will investigate how associations can use data to convey to others the impact they are having on their industry. This step can be extremely important in recruiting and retaining members, finding partners or sponsors, advocacy efforts, recruiting volunteers and speakers, and more. A major purpose of an association is to make an impact on it’s industry, but it can be difficult to show how the organization’s efforts are actually effecting change without the right data and benchmarking strategies. Attend this seminar to learn ways to gather the right data to show how your association is advancing its mission and making a real impact.

Accessibility Features:
This program will be hosted via Zoom and will have professional live captioning provided by 3PlayMedia. If you have questions about this event's accessibility, please reach out to Linnae O’Flahavan

The full three-part series is available for registration, or you may register separately for any of the individual sessions:

Seminar Topics:

 

Registration for this online seminar will close Thursday, May 23rd 2024, at 1:00 p.m. ET.

 

Meet the Speakers

Dean West, FASAE
Founder and President, Association Laboratory Inc

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings. Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations. Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

 

Mark McCormack, Ph.D.
Senior Director, Research & Insights, EDUCAUSE

Mark McCormack, Ph.D., serves as the EDUCAUSE Senior Director of Analytics & Research, overseeing the association's member-facing data and analytics services (Core Data Service, ETRAC) and portfolio of original research projects. Before coming to EDUCAUSE, Mark served in leadership and research positions for professional associations and other non-profit organizations across a variety of spheres, including higher education, K-12 education, youth development, performing arts, and community development. His research has appeared in the Leadership & Organizational Development Journal, the Journal of Interdisciplinary Studies in Education, the Journal of Community & Applied Social Psychology, and the APA Handbook of Community Psychology, among other journals and edited volumes. Mark earned his Ph.D. in Community Psychology from Peabody College at Vanderbilt University.

 

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